Are you planning to sell your home and hire a Yorba Linda real estate agent in 2015? Then it is time to think through the skills and strategies that you need on your side for the best selling experience possible. Today's top real estate agents require different skills and knowledge than what it took to succeed in market five, ten, or fifteen years ago. Here's a closer look at factors to consider when determining which Realtor® to work with when selling your property.

Digital marketing expertise

Today's home buyers are increasingly searching online for houses they are excited about. One of the critical areas of expertise your real estate agent needs to have is digital marketing. Homes that sell quickly feature fully detailed listings, enticing and accurate descriptions, plenty of high quality photos, and in some cases even video tours. Ask your prospective Realtor® about his or her digital marketing plans and consider looking at examples of their online listings to ensure you like their style.

Negotiating skills

A significant part of a real estate agent's job is managing the negotiation process. This can range from negotiating on specific offers to helping manage buyers' expectations. Ideally, you want to select a real estate agent that you feel confident will be able to go to bat for you and bring a strong presence to the table. The ideal negotiator is calm, experienced, and willing to fight for what is fair in tough real estate transactions.

Market savvy

The world of real estate has migrated to the hyper local level. Increasingly, buyers know what neighborhoods or even housing developments that they want to live in. Choosing the right agent will ensure that your property has the best representation possible, and that they are able to answer very specific questions about the area. Whether it's highlighting the quality of the local schools or making recommendations of nearby recreation areas that prospective buyers should visit, area knowledge pays off in spades.

Strong lender relationships

Today's lending environment is tighter than it has been in recent memory. Many buyers do not realize that one of the advantages of working with a real estate agent is having access to their network of lender relationships. A strong lender – real estate agent team can often come up with a solution that banks or other financial institutions are willing to approve, by creatively structuring the offer and other approaches to applying for a mortgage. These relationships can be critical in helping buyers to find the right financing when they're considering your home.

Are you thinking of selling your home in 2015? Contact The Edie Israel Team today to learn more about our Yorba Linda real estate agent services and to arrange for a personalized consultation.