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Languishing Listings: 3 Reasons Why Your House Is Still on the Market

Edie Israel

After years of executive sales and marketing experience as well as entrepreneurial success, Edie entered into the real estate market of Southern Calif...

After years of executive sales and marketing experience as well as entrepreneurial success, Edie entered into the real estate market of Southern Calif...

Oct 24 3 minutes read

Has your house been listed for a while? If so, you are likely wondering why your house is still on the market. In Yorba Linda, there is a steady demand for properties that are well-priced and well-maintained. If your home is not selling, it is time to conduct an objective analysis of what's happening and develop a strategy to get interested buyers looking at your property. Here are three of the most common issues at play and how to overcome them.

Your pricing strategy is all wrong

The number one reason that houses don't sell is a mismatch between what the seller believes the house is worth, and what the market will bear. Is your house priced too high? Sometimes this is driven by a financial need owners have to extract a certain level of equity from the property. It's important to be realistic about whether comparable properties are selling now for similar prices. In other cases, there are specific issues related to staging, clutter, or cosmetic issues that can be fixed and help prospective buyers see the potential of your home. Get a trusted Realtor™ to do a market evaluation for you and brainstorm ideas on strategies that could help you increase the value of your home.

Your show strategy leaves something to be desired

How hard is it for real estate agents to bring interested buyers to tour your property? Sometimes, the issue for why a house isn't selling is as simple as logistical challenges in arranging showings. If you have very limited windows where you're willing to show your property – especially if those windows don't include nights and weekends – this could be the culprit. Buyers often have a list of homes they're interested in seeing and will simply move on to the next option. Multiple scheduling hassles can be the death knell for a property. Being more flexible and partnering with a Realtor™ you trust to open up your house for showings can help you overcome this issue.

Your home's condition raises concerns

Many sellers underestimate the importance of optics during the selling process. Small cosmetic issues such as a worn carpet or peeling paint may be something you assume can easily be overcome by lowering your price; in reality, it can leave buyers wondering what else you have neglected. In other cases, the problem is as simple as too much clutter or too many personal items that belong to the owner. Seriously decluttering, a heavy cleaning, cosmetic fixes, and professional staging can significantly improve your chances of selling your home.

Is your house on the market but just not selling? Often, the right Realtor™ can help. Contact The Edie Israel Team today to discuss your needs and learn more how our experienced team can help you determine why your Yorba Linda house is still on the market – and most importantly, how to attract interested buyers.

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